Retail and Street Operations

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Lottomatica operates in the management of directly-owned gaming halls (Retail) as well as in the direct management of AWPs (Street Operations).

Significant streamlining efforts have resulted in the group now directly managing about 116 gaming halls throughout Italy, under various distribution formats and brands.



Enjoy the Game is the brand that identifies high profile rooms in Lottomatica's network.

Selected from best halls and conceived according to the highest standards in interior design, the Enjoy the Game gaming halls combine all the most engaging aspects of entertainment and are a benchmark for variety and the comprehensive nature of the games and services offering.



Born from direct experience and an in-depth knowledge of gaming halls around the world, Billions is an all-italian company specializing in the development of large rooms with a high level of service.

The unique style of Billions halls, based on a balanced mix of entertainment, food and games, makes them the ideal place for an enjoyable evening of fun, good music and quality food.



Las Vegas by Playpark, a network of over 65 large gaming halls with high quality standards, is the perfect synthesis between entrepreneurship and management in the gaming sector.

Vision, teamwork and a great passion guide the continuous improvement of the environments and the offer. Customer care and attention to detail complete a unique gaming experience.