Cultural Innovation

We want to value and cultivate the unique experiences, individual perspectives, and life stories of all the people we interact and collaborate with every day, believing that diversity is a fundamental driver for the growth and evolution of our Group.

Each individual contributes their own point of view, talent, and background, enriching the context in which they work, generating shared value. 

Inclusion is an integral part of our DNA: a principle that guides our choices, behavior, and way of doing business.  


Become Younique 


Become Younique is the Cultural Innovation program through which the Group, since 2022, is strengthening its commitment to promoting an open, inclusive, and diversity-conscious corporate culture. The program supports the creation of an inclusive work environment in which every person can fully express their potential. 


Cultural Innovation: a structured Governance model


In order to ensure further oversight of the issues promoted by Become Younique, the Cultural Innovation Committee was established in 2023. The Committee defines and implements strategies that promote an increasingly inclusive and respectful corporate culture.

The governance model focuses on five areas of work, each entrusted to a member of top management and representative of the Committee: 

  • Cultural diversity
  • Disability & accessibility
  • Gender equality
  • Generational diversity
  • LGBTQ+ 

These five working groups are composed of colleagues who choose every day to be active promoters of cultural innovation within the company.  

The Cultural Innovation Manager supports and assists the Committee, by coordinating the activities of the working groups and encouraging the exchange of views, ideas, and perspectives.


Cultural Innovation Policy and Human Rights Policy


The Lottomatica Group has established clear guidelines on diversity, inclusion, and human rights, representing a concrete step toward significant and sustainable corporate change. These guidelines indicate the actions and behaviours that each of us is called upon to adhere and adopt in order to understand, respect, and value each individual, promoting inclusion, and an open and welcoming culture within the organisation.

The Cultural Innovation Policy and Human Rights Policies outline the objectives, commitments, and methods through which the Group undertakes to promote the principles of diversity, inclusion and equality of treatment and opportunity. 

These policies also undertake to ensure working conditions that safeguard the dignity of each individual.

Lottomatica has also started to monitor corporate performance in the area of diversity, integrating specific social standards within the Supplier Code of Conduct.


UNI/PdR 125:2022 Gender Equality Certification


Focusing on people and valuing their uniqueness are an integral part of Lottomatica's DNA. In 2023, the Group obtained UNI/PdR 125:2022 certification for gender equality. 

Maintaining this certification in subsequent years required an in-depth assessment not only of the organizational culture and governance in the specific areas of equality and inclusion, but also of the policies and measures implemented by the Group in terms of gender balance, gender pay gap, work-life balance, parenting, and the prevention of all forms of harassment and abuse in the workplace.  

For Lottomatica, gender equality is both a cultural value and a guiding principle that shapes corporate decisions: from welfare policies to selection processes, from training courses to fair and transparent career management.


Our commitment to combating gender-based violence


Combating gender-based violence is a key priority for the Group, which recognizes the protection of women's rights, dignity, and safety as an essential part of its social responsibility.

 With this in mind, since 2021 Lottomatica has been supporting the Salvamamme association and the “La valigia di salvataggio” project, a concrete emergency and support initiative aimed at women who find themselves fleeing domestic violence in the very first and most delicate hours after leaving their homes. 

In November 2025, on the International Day for the Elimination of Violence against Women, Lottomatica renewed its commitment to these issues by inaugurating the Red Bench at its headquarters in Rome, a universally recognized symbol of the fight against gender-based violence.

This symbolic yet significant gesture is aimed at keeping attention on an issue of great social importance and reaffirming the company's willingness to actively contribute to the promotion of the values of respect, protection, and awareness, both within the organization and in the community.


Valore D Partner


Since 2023, we have partnered with Valore D, Italy's first association of companies committed to building a professional world free from discrimination. 

Through this collaboration and its training and cultural initiatives and opportunities promoted by Valore D, we want to further explore the world of Cultural Innovation, so that all Lottomatica People can consolidate the tools to act every day as inclusive leaders, both inside and outside the workplace.

Risparmio Energetico