Lottomatica firmly believes that the commitment to promoting a responsible and conscious approach to gaming is the necessary premise for building a solid business and sustainable growth, and puts every resource in place to guarantee the highest level of safety and protection for players in full compliance with the regulations, with particular regard to the protection of minors and the prevention of compulsive gambling. The G4 and WLA certification confirms the seriousness and professionalism with which the Group carries out its work, and is an incentive to do better and better to maintain the trust of players, stakeholders and institutions.
To date, Lottomatica’s online gaming platforms — Lottomatica, Goldbet, and Betflag — as well as the Group’s directly operated gaming venues across Italy, are all G4 certified.
The G4 standard was developed by the Global Gambling Guidance Group, an organization composed of an international panel of industry experts focused on promoting responsible gaming and reducing harm from problem gambling.
The G4 certification program serves as a global benchmark for the proper implementation of responsible gaming best practices according to internationally accepted standards and protocols. The certification, which is valid for three years, is granted following audits conducted every 18 months to verify the existence and effective adoption of tools, policies, and procedures designed to ensure the highest level of safety and protection for both consumers and employees.
Lottomatica Group, through its subsidiary GBO Italy, has obtained the certification for Responsible Gaming in the betting sector (both online and retail) issued by the World Lottery Association (WLA).
The World Lottery Association is a global organization that represents the leading lottery operators and promotes the highest standards of social responsibility among its certified members.
The Lottomatica Group, long at the forefront of research and development in Responsible Gaming, has implemented advanced standards aligned with responsible gaming principles, achieving WLA certification for its betting network and online platforms, in addition to the G4 certification. This further reinforces the Group’s commitment to ensuring safety and promoting legal, safe, and responsible gaming.Obtaining the WLA certification highlights the Group's commitment to enhancing security and promoting legal, safe, and responsible gaming.