Pubblicato il: 26 settembre 2023
Blood donation day, today, in Lottomatica. The initiative, carried out in collaboration with Rosso - a startup that has set itself the ambitious goal of eliminating the blood emergency in Italy by 2030 - involved the group's employees who, this morning, were able to donate blood at the mobile blood donation units, specially built with the same functions as a transfusion center, located in the company premises.
Lottomatica has undertaken, together with Rosso, a path of training, information and involvement of its employees to spread the culture of donation and this day represented an important step in this direction.
To date, the number of donors in our country is equal to 1.6 million people, a figure that is still too low and insufficient to satisfy the blood needs that exist at a national level. Not to mention that the average age of donors exceeds 45 years of age, also confirming the need for a generational change in this area in Italy, to ensure that there are more and more people willing to help others with this gesture.
"We want to concretely contribute to Rosso's mission", declared Giuseppina Falcucci, Chief People Officer of the Lottomatica Group. "We are happy to do our part, as people and as an organisation, for such an important objective. There are many colleagues who have accepted the invitation to donate to the company, a sign of a strong and widespread sense of responsibility towards of such an important cause."