Pubblicato il: 14 novembre 2025
On October 29th, Lottomatica Group launched its new Corporate DNA campaign, updating its corporate identity. With the new Purpose, the Group clearly defines the impact it intends to generate as an organization, while also renewing its Vision and Mission to align them with the values and sustainable growth strategy that guides every choice.
The new value framework highlights Lottomatica's commitment to promoting a legal, safe, and responsible gaming model, founded on innovation, integrity, and attention to people and communities.
A new step for Lottomatica's corporate identity
The update to the Corporate DNA section represents a natural evolution of Lottomatica's journey, thereby reinforcing its role as a leader in public gaming and a promoter of ESG strategies in the gaming sector. The new definition of Purpose, based on the will to create 'lasting value for shareholders, people, and communities,' reflects a corporate identity geared towards creating a positive and sustainable impact. Concrete recognition of this commitment also comes from MSCI, which recently assigned Lottomatica the highest rating in its ESG assessment for its sustainability and governance policies.
Purpose, Vision, and Mission: the Group's new strategic direction
Lottomatica's new Corporate DNA is structured around three fundamental pillars:
These principles represent the core of Lottomatica's corporate strategy, which has always focused on innovation and technology in the gaming sector, fostering an entertainment model based on responsibility and transparency.
Alongside the three pillars, the five attitudes that distinguish Lottomatica's corporate culture and guide people in achieving common objectives remain intact:
A commitment that is also reflected in initiatives dedicated to the protection of public gaming, through the development of structured governance and responsible gaming programs.
A consistent journey of responsibility and innovation
In recent years, Lottomatica has achieved important recognitions for its commitment to ESG and social responsibility, including the "Corporate LifeSaver" award for supporting blood donation and the gender equality certification, achieved through policies of equity, inclusion, and talent development.
This long-term journey initiated by the Group also includes the partnership with the International Olympic Committee to promote the principles of sport integrity and responsible gaming, and the recognition as Top Employer 2025 for the second consecutive year.
These milestones fully reflect the essence of the new Purpose: creating a positive, lasting, and shared impact on society.
Discover the New Corporate DNA
The new Corporate DNA can be viewed in the dedicated section of the website.
Discover Lottomatica's new Corporate DNA.