Sports Franchise

Lottomatica leads the sports betting and gaming sector with three highly recognisable brands, with strong roots throughout the country: Better, GoldBet and Intralot.

A network of thousands of points of sale dedicated to sports betting, horse racing and other gaming products such as virtual games, combined with the professionalism of thousands of specialized operators, make Lottomatica the first betting operator in Italy.

Lottomatica's network of points of sale includes both betting shops and corners:

  • betting shops are wholly dedicated to gaming and betting and feature innovative equipment and cutting-edge technologies, are intended as locations where enthusiasts and experts can meet and express their passion for sports; 
  • corners are located in smaller spaces within other stores (bars, tobacconists shopping centres, etc.) but provide an identical gaming experience with the same technology and level of service.