The Group undertook a new path in order to further enhance its commitment to the encouragement of secure and responsible gambling: the G4 accreditation of Lottomatica, GoldBet and Betflag online gaming platforms and of the Group's direct points of sale in Italy.
Developed by the Global Gambling Guidance Group - an international group of gambling sector experts that focuses on fostering responsible gambling and minimising the harm caused by problematic gambling - the G4 accreditation programme constitutes an international point of reference for the application of responsible gambling best practices based on globally adopted standards and protocols.
The certification, which lasts three years, is issued following audits repeated every 18 months aimed at verifying the existence and effective adoption of tools, policies and procedures to guarantee the maximum level of safety and protection for both customers, both for employees. The parameters considered in the evaluation are, for example, the effectiveness of checks relating to the age of the players, the existence of mechanisms to limit spending and to exclude oneself from gambling for a fixed or indefinite period, the presence of clear references to contact in if necessary, the actual training received by the staff and, in particular, by the operators in closest contact with customers.
Lottomatica firmly believes that the commitment to promoting a responsible and conscious approach to gaming is the necessary premise for building a solid business and sustainable growth, and puts every resource in place to guarantee the highest level of safety and protection for players in full compliance with the regulations, with particular regard to the protection of minors and the prevention of compulsive gambling.
The G4 certification confirms the seriousness and professionalism with which the Group carries out its work, and is an incentive to do better and better to maintain the trust of players, stakeholders and institutions.
